I took inspiration from what I felt embodied sustainability. I saw the power of a professional and polished website, in convincing an audience to believe in your credentials and in your expertise. My design language needed to be playful, professional, and attainable.
Webflow was not easy. Much of my time early on was understanding this program and how to bend it to my will.
A common thread between many consultancy firms, industry professionals, and creatives I looked up to. A way to invite connection and discussion over shared interests.
Website building was interesting, but I needed more.