Preliminary research focussed on alignment, values, and ethos. I took in information related to sustainability, slow fashion, local textile production, buddhist principles, alternative economies, circular business models, and more.

After extensive research I discovered a world of small boutique consulting firms, specializing in creating a more sustainable fashion future. These companies concerned themselves primarily with local businesses and local supply chains. More importantly, these companies were ran and staffed by people who knew the industry and who had a passion for making change.

Plenty of unread emails...

And missed calls...

Led me to understand what these companies specialized in, how they aligned themselves, and what their values were. I was then able to make decisions for myself regarding my own personal brand and identity.